What Michael Jordan Can Teach Us About Big Data, Strategy and Innovation

What Michael Jordan Can Teach Us About Big Data, Strategy and Innovation

Big data can help in predicting future innovations and reducing cognitive biases, according to Greg Satell, an authority on digital strategy and innovation. Satell used basketball icon Michael Jordan's rise to fame to demonstrate how big data can help in decision making. Companies such as Google have used big data as a substitute to aptitude tests and to predict market trends. Big data is being augmented by the Web of Things, which uses inexpensive sensors to track data from smartphones, delivery trucks and medical devices, among others.

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