Listen, Watch, Ask, and Involve Your Customers

Listen, Watch, Ask, and Involve Your Customers

To create new value and innovate, it's important to understand the voice of the customer in addition to the voice of the product. Listening to customers on social media, paying close attention to their specific words and emotions, and watching them during routine activities can provide new insights. Asking open-ended questions and using laddering techniques can help get deeper insights into what customers really want. Finally, involving customers in the innovation process can lead to critical insights and skills to remove barriers or make concepts more feasible.

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More Innovation Resources:

Top-down or bottom-up – How do you start building an innovative culture?

Transforming company culture can be a challenge for innovation leaders, who can approach it from a top-down or bottom-up perspective. Both methods have their own merits and challenges but using both can help to create a culture of innovation.

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How Business Can Get Ahead By Leveraging User-driven Innovation

How Business Can Get Ahead By Leveraging User-driven Innovation

User-driven innovation is becoming increasingly important for businesses to meet the demands of today’s customers while increasing brand loyalty.

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Exploring and Exploiting for Innovation (Part 1)

Exploring and exploiting has been a part of corporate success for centuries. However, companies need to rethink their explore/exploit intention and balance based on new competitive realities.

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