How do Users Influence Innovation?

How do Users Influence Innovation?

Lead users can significantly improve the performance of a new product and play a stronger role in creating new uses for it. Early adopters provide a critical mass of users, enabling a product to stand a higher chance of success, and can influence the early majority users to adopt the product. Brand advocates can spread positive comments and increase the long-term success of innovation, but negative comments can have an even stronger impact. It is essential for innovators to engage with users at various levels to understand what they are doing with their current products, to recruit them to the product as soon as possible after launch, and to encourage them to spread positive comments widely.

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Why Is External Collaboration So Important?

External collaboration can be critical to business success. This article discusses ways project managers can succeed through collaboration tools and the different methods for working with external groups.

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Brainstorming is a group activity that has evolved from its original form. The rules and guidelines set for such sessions are crucial for effective and productive outcomes.

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Disrupting 21st Century Corporate Learning

Corporate learning is being disrupted by new 21st-century trends in technology, finance, people, and competitiveness; to meet modern learner needs, businesses must respond strategically and speedily.

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