Lessons in Innovation and Entrepreneurship from the Fringe

Lessons in Innovation and Entrepreneurship from the Fringe

The Edinburgh Fringe Festival offers a platform for experimentation, allowing artists to try new material with low risk and cost. The festival also provides a safe place to fail and promotes diversity, with performers from different backgrounds and nationalities collaborating and sharing ideas. The focus on the spotlight as the reward parallels the goals of many start-up internet businesses. The Edinburgh Fringe offers a useful model for safe, creative experimentation within entrepreneurship.

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McKinsey’s 2021 Global Report on new-business building reveals the growing importance of intrapreneurship for companies, with more than 60% of business leaders considering it a top priority.

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