Lessons from Apple on Why Aesthetic Innovation is Important

Apple's dominance in the tech industry can be attributed to its innovative and aesthetically pleasing designs. By maintaining control over its hardware and software, Apple is able to produce consistent and branded designs that encourage loyalty from its customers. Additionally, Apple's focus on solving pain points through simplistic design and achieving the impossible have also contributed to its success. However, it is important to note that this success was built on the tireless innovation and dedication of founder Steve Jobs, and must continue to be a focus for the company's ongoing achievement.