Leading Innovation, Creativity and Enterprise [interview]

In his book "Leading Innovation, Creativity and Enterprise," Peter Cook discusses the shift from BrawnBasedIndustries to BrainBasedEnterprises and the importance of creativity and innovation in staying ahead. He suggests that strategy must change from long-range planning to a flexible posture, and that success depends on creativity as a key input and innovation as a key output. Cook addresses higher order business questions of leadership, innovation, and creativity, and interviews a range of thought leaders, including Sir Richard Branson and Sir James Dyson. The book also delves into topics such as collective creativity, tools and techniques for divergent and convergent thinking, and the role of culture and structure in supporting or limiting innovation and creativity. In addition to the book, Cook offers a range of keynotes and masterclasses to help individuals and enterprises practice the strategies and skills presented.