Effective trendspotting is crucial for innovation architects and CTOs to keep ahead of the curve, but identifying relevant trends can be challenging. This two-part series discusses how to undertake trendspotting and what capabilities are necessary.
Digital disruption will cause 40% of S&P 500 companies to disappear in the next 10 years. Exponential Organizations (ExOs) are those that leverage accelerating technologies with new organizational techniques. Adopting their attributes is the key to success.
Deckers' SVP of Innovation and Product Development emphasizes the importance of people, culture and courage in driving innovation, sharing examples from UGG and Hoka One One.
