La Mobilière: Shaping the Future With Trend Monitoring

La Mobilière: Shaping the Future With Trend Monitoring

Maren Kottler, Head of Innovation Management at La Mobilière, shares her insights on corporate foresight strategy in the form of trend monitoring. She discusses her role and how her team works to shape a better future for La Mobilière. Maren emphasizes the need for an independent ecosystem of creative, agile minds to scan the environment for innovative business models. By using Design Thinking, the team can stay up to date with emerging trends and technologies. Furthermore, Maren explains how the trend monitoring process has changed, with the introduction of ITONICS Trend Radar. The visual platform helps in evaluating trends and determining which ones are worth pursuing. The final step involves identifying potential scenarios and forming a mission statement that will guide the company's future.

View

More Innovation Resources:

Innovation Intelligence – 4 Thinking Tools for Innovators

Effective innovators need a range of thinking skills, styles, and processes that help them generate ideas and turn them into useful innovations. These can be broken down into four interconnected parts: IQ, ESI (emotional and social intelligence), AQ (agile intelligence), and CQ (creative intelligence).

View

The top 10 challenges of innovation and how to overcome them

Innovation is critical for business growth but poses several challenges. Here are ten internal problems that hinder innovation and the solutions to overcome them.

View

Why You Should Look Outside Your Organization to Create Impact

Organizations need to consider purpose, value, and worth for both individuals and the company. Broadened ownership and social responsibility are ways to build healthy relationships with stakeholders and create a positive impact on society.

View