Kärcher's Process for Developing a New Product that Captured the Market

An interview with Bill Ott, Executive Vice President of Kärcher, reveals the story behind the development of their new carpet cleaning product. The product was designed to decrease cleaning time by 30%, reduce work effort, and add agility for small spaces. Kärcher used Voice of the Customer research to identify customer needs and applied the Lean startup methodology to prototype and test ideas. They also used Value Stream Mapping to eliminate areas of waste during the process. The interview provides valuable insights for product managers and innovators.