Jobs to be Done Framework Training — Innovation Training | Design Thinking Workshops

JTBD or Jobs to Be Done is an innovation framework that emphasizes the underlying reason why customers purchase a product or service. By understanding the job-to-be-done, companies can focus on finding better ways of accomplishing it rather than just the product itself. This framework involves determining where and how the customer's needs are currently being unmet. In this blog post, readers can find various resources for Jobs to Be Done framework training, such as expert articles, books, templates, videos, and podcasts. By utilizing these tools, organizations can create a more compelling customer experience and develop successful products or services.