Is Big Data Blinding Your Customer Innovation?

Is Big Data Blinding Your Customer Innovation?

If marketers want to put customers at the center of their marketing planning, they can use new platforms hitting the market this year, such as Intelligent Alerting from TrackIf, that capture consumer-specified intent at a large scale. These platforms deliver triggered, personalized, and requested marketing communications to customers. Marketing channels are experiencing storm clouds, with three trends that marketers need to consider: ad blocking, email blast exhaustion, and customer "highjacking."

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More Innovation Resources:

Co-creation & Lean Innovation champion transformation - Blog

Co-creation and lean innovation are the keys to successful digital transformation. Involving customers in the process of creating a new product or service and using their feedback through iteration allows companies to stay competitive, engage with their ecosystem, and increase transparency.

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Executing on Innovation – The Required Key Ingredients

Innovation requires a mix of creativity and execution to push the edge of effective management. This article discusses key ingredients that are required to innovate in an organization.

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5 Innovative Online Tools for More Effective Brand Management

Maintaining a positive virtual brand is crucial in today's market. Here are five online tools that can help businesses build, maintain, and manage their brand.

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