Is Big Data Blinding Your Customer Innovation?

Is Big Data Blinding Your Customer Innovation?

If marketers want to put customers at the center of their marketing planning, they can use new platforms hitting the market this year, such as Intelligent Alerting from TrackIf, that capture consumer-specified intent at a large scale. These platforms deliver triggered, personalized, and requested marketing communications to customers. Marketing channels are experiencing storm clouds, with three trends that marketers need to consider: ad blocking, email blast exhaustion, and customer "highjacking."

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More Innovation Resources:

Innovation Sighting: Task Unification and GladWare Containers

Glad's dressing cups fit within the larger lids, revealing an innovation template called Task Unification, which assigns a new task to an existing resource.

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The eight best practices in innovation

Innovation expert shares his top eight practices for effective innovation: communicate a compelling 'why innovate', have a formal innovation plan, adopt an experimentation mindset, reframe failure as an opportunity to learn, look inside and outside for ideas, focus on changing behavior first, create an idea-receptive culture, and learn and use a new toolkit.

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Thinking Outside the Box About “Outside the Box”

Innovation consultant Drew Boyd states that outside the box brainstorming is a myth. Instead, real innovation comes from constraints and looking at what you already know.

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