Is Big Data Blinding Your Customer Innovation?

If marketers want to put customers at the center of their marketing planning, they can use new platforms hitting the market this year, such as Intelligent Alerting from TrackIf, that capture consumer-specified intent at a large scale. These platforms deliver triggered, personalized, and requested marketing communications to customers. Marketing channels are experiencing storm clouds, with three trends that marketers need to consider: ad blocking, email blast exhaustion, and customer "highjacking."