Inverse the Six Ws for Problem Discovery

To uncover true breakthrough innovations, one must learn to explore and question the unknown. This means challenging assumptions and asking questions like Sherlock Holmes until you understand the problem at hand. By reversing the traditional process and looking at the "six Ws" in a different way - Who, What, Where, When, Why, and How - you can identify real breakthrough opportunities. Look through different lenses, including key trends, markets, industries, and more, to explore different outcomes. This systematic and investigative method can help you establish the real problems to focus on.