Design Thinking + Business Model Innovation

Design Thinking + Business Model Innovation

Learn how to apply design thinking to business model design using a process outlined by design firm IDEO. The process includes discovery, interpretation, ideation, experimentation and evolution. The key is to start with gathering data, particularly from customers, competitors and industry logic, and then to make sense of this data to identify opportunities for innovative business model designs. Use brainstorming techniques and templates like the business model canvas to develop and evaluate ideas, experiment with a single idea, and reflect on the outcomes to fine-tune or re-design the business model. Keep reflecting and iterating until you are confident enough to scale or spread your business model.

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More Innovation Resources:

Great-West Life’s Innovation Management Journey

Great-West Life, a global financial services company, implemented an innovation management system, built on the Microsoft Azure cloud platform, to create a culture of innovation, customer-focused offerings and employee engagement.

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How an innovation strategy sprint speeds up the entire process

How an innovation strategy sprint speeds up the entire process

The Innovation Strategy Sprint is a one-week board session to co-design an innovation blueprint, helping corporates to decide and execute faster in the face of start-up disruption.

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9 steps to an awesome brainstorming session Dr Ken Hudson

9 steps to an awesome brainstorming session Dr Ken Hudson

Designing and facilitating a successful brainstorming session involves having a clear focus, sending out the brief beforehand, asking for pre-work, inviting a diverse group, and evaluating and capturing ideas as they come while also having fun.

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