Introduction to Creative Design Thinking

Creative design thinking is a relatively new approach to problem-solving that has gained momentum worldwide. It is a user-centric and solution-based methodology that differs from traditional design approaches. It is used for procuring high-end solutions to complex problems. The five steps involved in the creative design thinking process include empathy, defining the problem, ideating, prototyping, and testing. With problem-solving as its main focus, design thinking helps in reducing the time to market and fosters innovation by allowing the designers to think out of the box.A curious and optimistic approach is taken to dealing with wicked problems.The user-centric approach followed by creative design thinking improves loyalty and customer retention. The methodology can be applied by all members of the team and not just designers.