Innovation Strategy - 6 Ideas Better than "Clean Sheet of Paper" Creativity

Using a clean sheet of paper in innovation strategy might seem like the best way to maximize creativity, but it can actually limit productivity. This article recommends using some structure to help boost creativity and gives readers six strategic ways to fill up a little bit of the clean sheet of paper. These include letting people know what's important, identifying what matters for a brand, operating within constraints, constraining the possibility of poor results, sharing innovation strategy decision-making, prioritizing with pain or change and implementation. By incorporating some structure into an innovation strategy, co-creators involved can boost creativity.