Innovation in the Cornfields

Innovation in the Cornfields

Bettcher Industries, a meat processing and food service company, has a history of innovating and expanding into new markets. Their equipment has won global awards for its efficiency, productivity, and safety. Recently, Bettcher realized their expertise in automating cutting operations and processes was well suited for the medical industry. Their equipment dramatically improves the efficiency, quality, and safety of burn and wound healing procedures, reducing the physician's procedure time by 80% and the risk of infection and cost. Collaboration with Community Tissue Services in Dayton, OH and a $1MM grant from the Ohio Third Frontier has allowed Bettcher to commercialize this new product line.

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Brand Transparency in a Connected, Socially Networked World

Brand Transparency in a Connected, Socially Networked World

Connecting with customers in today's socially networked world is key to winning brands. Mobile, social, relevance, and transparency are four strategies that are critical for success.

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20 Product Innovation Video Marketing Examples

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Creative Ideas - Are too many bold ideas killing your creativity?

Creative Ideas - Are too many bold ideas killing your creativity?

A new objective creativity metric suggests that the percent of time you are told to pull back your creative ideas because they are too big and bold may determine the creativity in an organization.

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