Innovate your purpose not just your product

The US Postal Service has been hit hard by competition from digital communication and private delivery services. The decline in mail volume and billions in pension payments have led to plans to cut jobs and close post offices. However, this could have been avoided if the USPS had innovated their purpose. The focus on mail delivery limited their ability to offer other services, such as deliveries of groceries, offering assistance with census-taking, and acting as messaging servers. It is important for companies to constantly question their purpose and adapt to technological and societal changes.