Innovate on Purpose: Witness to the events
The news industry is undergoing major disruption, particularly for newspapers and evening news programs. The increase in online sources of news has left newspapers struggling to compete. The decrease in viewership for evening news programs has similarly reduced the influence of these traditional outlets. To adapt, news organizations are exploring a number of strategies, including increasing local news coverage and offering more tailored news stories. The importance of different voices, particularly those with varying perspectives, is also emphasized as traditional sources lose their objectivity. Organizations must be willing to experiment quickly and often to adapt to changing consumer expectations and demands.