Innovate on Purpose: The Problems measuring Innovation

Innovate on Purpose: The Problems measuring Innovation

Measuring innovation is difficult because the tools we use to measure regular projects are not suitable for measuring innovation. Innovation is a generic umbrella term that contains a range of activities and outcomes, making it difficult to define and measure. Furthermore, businesses are so focused on ROI that they ignore the impact on customer engagement and delight, which is also difficult to measure. Organizations lack consistent models and frameworks, making it hard to say if innovation is on track or off track. Finally, measuring innovation phases requires different measures and milestones.

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More Innovation Resources:

Seven Metaphors to Help Creative Leaders Innovate

Seven Metaphors to Help Creative Leaders Innovate

Seven metaphors for creative leaders to drive innovative behavior: Lift the veil, focus the lens, don't boil the ocean, plant seeds in rain forests not deserts, learn the script as you make a film, balance the dish and guillotine your team.

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The Future is Past - Fast

The Future is Past - Fast

The new model for digital publishing will offer fresh content when subscribers are most open to it, and those moments will differ for each individual.

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Behavioral Innovation: The Need to Pivot, Why We Don’t and What We Can Do About It

Behavioral innovation is the key to understanding why some businesses pivot and others don't. A sunk cost fallacy often prevents startups from pivoting their business plans, which can ultimately lead to failure.

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