Why Radical and Disruptive Innovation is Not Always Be The Answer

Incrementalism is often looked down upon in innovation and startup circles as it is perceived to be sluggish and outdated. However, the truth is that quick and radical innovation isn't always possible, and incrementalism is what helps companies grow and sustain their success in the long run. The article delves into the importance of incrementalism through examples of companies like Nespresso and Netflix, who started with incremental innovation before moving onto the next level of success. The key takeaway is that companies need to have a grand vision to guide their steps towards innovation, without fixating only on current market successes.