How to tell if innovation matters to your CEO

How to tell if innovation matters to your CEO

PwC's survey of innovation asked around 250 executives about the topic. The survey found that the biggest barrier to innovation is culture, as a culture that separates innovation from mainstream operations makes it hard to commercialize new ideas. Over 57% of executives surveyed believe culture is the biggest impediment to innovation; over 13% higher than the second barrier, which is strong visionary business leadership. To ensure innovation, companies should start with an answer to the question, ‘Is the CEO and senior staff working hard on reducing cultural barriers to innovation?’ Only then will they have a chance to create a balance between efficiency and innovation.

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More Innovation Resources:

End-to-End Innovation: 3 Key Steps to Boost Your Innovation Process

Learn about the difference between a traditional innovation process and an end-to-end approach that can boost your return on innovation.

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What limits innovation in established companies

Gary Hamel's recent post in the Wall Street Journal highlighted the limiting factors of innovation in established companies. He suggests strategies for building an innovative culture in the workplace.

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Key points you should take into consideration when creating an Innovation Strategy

Key points you should take into consideration when creating an Innovation Strategy

Innovation must be approached systematically with clear goals and objectives. Creating an innovation strategy ensures coherency between innovation and business strategies.

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