How to Spot Innovation Opportunities
To ensure long-term survival in the face of disruptive innovations, companies must focus on finding their own innovative power by identifying opportunity spaces for growth and development. This process involves a comprehensive innovation management approach that defines a company's business domain and considers the potential for disruptive innovation, relevance for the target market, and related trends and technologies. Corporate foresight and environmental scanning within and outside the company are essential components of this process. Finally, software-supported data mining tools enhance the discovery and design of an innovation field and prepare the ground for innovative strength.