Crossing Participative Innovation with Open Innovation (2/2)

Crowd Innovation is one of the ways to practice Open Innovation where companies open up to the creativity of Internet users to co-create business innovations. Lego, Dell, Intel, Starbuck, Total Tilt and Casino are some of the companies that have set up online platforms to collect ideas to improve their offerings. The main challenge of Crowd Innovation is to reach a sufficient number of people willing to share their creative ideas, which requires a strong brand awareness and active community management. Participative Innovation and Open Innovation with the Crowd are the two ways in which companies can innovate beyond their boundaries. Many firms create platforms where employees and external communities cross different points of view and foster group-wide emulation for open innovation purposes. Open Innovation, which was intended to move outside, is coming back within the company walls with Participative Innovation, which provides endless ways to practice open innovation.