How to See the World Like a Born Innovator (Part 1)

How to See the World Like a Born Innovator (Part 1)

In this article, Tony Ulwick discusses how Thomas Edison, Steve Jobs, Ben Franklin, and Henry Ford approached innovation with a unique perspective that allowed them to create solutions that people wanted. Ulwick explains that anyone can think like a born innovator by adopting the lens of Jobs-to-be-Done and Outcome-Driven Innovation. By focusing on the job the customer is trying to complete and understanding the five types of jobs a customer needs to accomplish, innovators can create breakthrough products and solutions that address all customer needs.

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Passion and drive are essential qualities for successful marketing. Hiring for these qualities, creating a clear mission and brand, and practicing adaptive improvements can help create a successful marketing strategy.

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The Creative Cliff Illusion

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