How to Create a Competitive Advantage Through Innovation

The article highlights the importance of innovation in modern business and provides insights on driving more innovation. While many people associate innovation with radical ideas, there are other ways to innovate that can lead to differentiating your business. The Ten Types framework, which describes three functional areas for business innovation (configuration, offering, and experience), can be used to promote innovation. The article also provides three tips for driving more business innovation: evaluating current differentiators, being methodical in approaching innovation, and prototyping and testing the most impactful ideas. The article concludes by highlighting the need for experimentation and a willingness to make mistakes to achieve true innovation.