6 Secrets of Corporate Authenticity

6 Secrets of Corporate Authenticity

Authenticity is essential in today's social world. It's ironic that despite the ease of presenting oneself in a digital persona, people still value authenticity. For companies, being consistent, transparent, and genuine are key to developing a positive social image that can increase customer loyalty and advocacy. Guidelines for achieving this include knowing who you are, being yourself, transparent, cultivating relationships rather than just transactions, and doing it yourself. By following these guidelines, companies can build trust and credibility within their communities, leading to lasting relationships and stronger brands.

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More Innovation Resources:

Innovation Muscle

Building innovation muscle is essential for companies to keep up with changing landscapes. This involves training employees, using innovation methods frequently and having an innovation capability across departments.

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Innovation Tips that Work - Number 2 Dr Ken Hudson

Innovation is both structured and unstructured. Encouraging and identifying the most creative people, and fostering brainstorming and idea development, are essential. Innovation can apply to all roles and processes, and it's important to dedicate time to innovation activities regularly.

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Resourceful Innovation from Inside the Box

The cliché of "thinking outside the box" may not be the best approach to innovation. Instead, adopting constraints and working with available resources can lead to resourceful innovation.

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