How Ideation Transformed the Culture of the Largest Bank in the Southern Hemisphere

Companies like Commonwealth Bank are seeing the benefits of intrapreneurship programs that encourage employee ideation towards improving customer experience. Intrapreneurship enables companies to tap into collective intelligence, increase employee engagement, and identify solutions to problems faster. Ideation facilitated by an intrapreneurship program empowers employees to think creatively and strategically, which creates a culture of innovation where ideas are heard and taken action on. This environment leads to employees feeling they can challenge the status quo, which encourages an innovative mindset in the workplace.