How do we measure success in our digital transformation? A journey of discovery

How do we measure success in our digital transformation? A journey of discovery

The success of digital transformation is difficult to measure as every organization faces its own unique challenges. Siemens has formed an influencer community to gain diverse opinions and perspectives on their digital transformation journey. The community provides valuable insights into topics such as industry adoption rates, cybersecurity, cultural change, and convergence. Through open dialogues and debates, Siemens hopes to improve its digital services and software revenue and increase its digital transformation. The Influencer Community is a significant step in influencing beyond social media and toward trust and community exchanges.

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Kärcher's Process for Developing a New Product that Captured the Market

Learn from Kärcher's product development journey, including identifying customer needs through Voice of the Customer research, using Lean startup methodology, and successful launch strategies.

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Why Innovation Absolutely Matters in Education

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An Innovative Approach to Customer Experience Design

Putting customers first is critical for businesses to succeed. Active Thinking can help companies develop new customer experiences that make a significant difference at both the operational and strategic levels.

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