[Guide] How to define your innovation goals and innovation objectives

Innovation strategy requires the right goals and objectives to achieve success. In this article, the distinction between goals, key performance indicators (KPIs), and targets have been thoroughly explored. While macro innovation goals are set for the long-term, micro innovation goals are specific and achievable, and innovation objectives translate those goals and objectives into actionable strategies. Defining your innovation goals and objectives starts with thinking of what you want your business to become, distinguishing macro and micro innovation goals, being specific about the type of innovation you want to focus on, and measuring the impact and importance of innovation through appropriate KPIs.