10 Rules of Innovation Management - Part 3: Seeding and Advocates

Innovation consultant Tim Woods says that if you want others to come up with truly new ideas, then seed ideas should be unusual, radical, and different. Seeding, the act of inspiring your crowd at the start of an innovation effort, can improve submission quality and push early activity. Advocates, people who publicly support or recommend your innovation program, are critical for taking your program to the next level. They can help promote your efforts, be the first point of contact for questions, and validate the feasibility of submitted ideas.