The Ideanote School of Innovation: Types of Innovation

Innovation can be categorized into three types: evolutionary, revolutionary, and disruptive. Evolutionary innovation is incremental improvement that focuses on adaption rather than disruption, and it is the backbone of most businesses. Revolutionary innovation, on the other hand, feeds both evolutionary and disruptive innovation by adapting the world to new ideas. Disruptive innovation combines the unexpectedness of revolutionary innovation with creating a new market. Understanding the types of innovation can help businesses figure out what they want to achieve and where their products fit into their respective markets.