Finding a New Way to Live the Brand Color

The author reflects on how his choice to wear orange went from being a means of fitting into his company's branding culture to a branding strategy for his own ventures. He explains how wearing orange socks became a conversation starter and opened up networking opportunities. He also talks about how his company, Brainzooming, chose orange as its predominant brand color and how he has adjusted his use of the color as the brand has evolved. The author then reveals that he recently purchased an orange car, the Idea Mobile, as a way to fully embrace the brand's identity.