Where to Start with Innovation? Begin by removing the Barriers

Senior executives see innovation as crucial, but identifying the barriers to innovation in your organization is essential before launching a big initiative. Impediments to innovation can be internal, such as corporate culture and practices. Conducting an honest assessment of these issues and prioritizing them is the first step. Time is the most common issue preventing innovation, so organizations can learn from innovative companies like Google, Genentech, and 3M by allocating time for experimentation. Innovation must align with the corporate strategy and have a purpose. After identifying and overcoming barriers, organizations can launch their innovation initiatives.