Executive pitch do’s and don’ts

Delivering the perfect pitch is essential to receiving funding for your innovative business idea. Summarizing findings, presenting a clear business case, and demonstrating a plan of action after the pitch are all important factors to gaining stakeholder buy-in. Avoid falling into the trap of making a biased pitch, and focus on getting feedback from senior stakeholders by keeping their perspective in mind. Designing the perfect pitch involves walking the panel through the process from problem to call to action and providing structure with visuals and key messaging. Finally, delivering the perfect pitch requires hitting the right tone and leaving senior management with a positive impression that gives them confidence in your abilities.