Disruptive Innovation - What Are We Actually Talking About? - aumentoo

Disruptive Innovation - What Are We Actually Talking About? - aumentoo

The article delves into the management theory of disruptive innovation, which explains how companies gradually create better and more expensive products over time, leaving a gap in the lowest customer segment. This gap is then filled by disruptive startups with new, functional, and oftentimes cheaper technologies, which eventually move up the market due to performance improvements, endangering established firms. However, there is controversy in business practice as some argue that disruptive innovation cannot explain platform- or community-based business models. Despite the debate, disruptive innovation continues to be relevant for managers in categorizing market entrants and developing strategies.

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Ignite innovation with 8 key idea generation techniques for solo brainstorming to collaborative ideation and turn concepts into realities.

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Kickstart the idea generation process in your organization

Kickstart the idea generation process in your organization

Idea generation is crucial to innovation, yet many organizations struggle to generate ideas. This article discusses why idea creation is important, what makes it difficult, and how to create an environment that fosters creativity. It also introduces tools that can help in the ideation process.

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What Are The Innovation Tools For Learning?

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