Disruptive Innovation: Definition, Examples & Advantages

Disruptive innovation, the introduction of technology that significantly affects a market or industry, has transformed businesses over time. The internet and artificial intelligence are two examples of disruptive innovation that have impacted enterprise functioning. Adopting an innovation culture can benefit businesses by expanding markets, improving processes, and supporting start-ups. The adoption of this culture can provide new business start-ups with a chance to rival established firms, and help existing companies enjoy prime opportunities and business growth. Innovation can offer numerous advantages, including changing an entire industry and benefiting producers and consumers alike. Finally, Accenture's survey shows that 84 percent of executives believe their future depends on innovation, and MIT ID Innovation is an excellent resource for anyone seeking a career in innovation.