Discovering Innovations: Insights From Silicon Valley

Philipp Schett, Director of Strategy and Innovation Consulting at Detecon Silicon Valley Office, emphasizes the importance of environmental scanning in spotting business opportunities and challenges. He explains the advantages of being in Silicon Valley and recommends ITONICS Radar as a tool for structuring scouting results. According to Schett, software-supported solutions are a competitive advantage and innovation radar is helpful in assessing the available information on trends, risks, or startups. Environmental scanning becomes more and more relevant to organizations' survival as it can differentiate survivors and companies that die out.