Defining the problem statement is key to successful innovation campaigns. Companies should consider a two-step approach to identify the problem and ideate. Narrow topics, clear communication, and fun branding also help engage participants.
Building an innovation culture involves articulating values and behaviors, enabling learning and practicing of those behaviors, reinforcing desirable behaviors, and reviewing and adapting as necessary.
Innovation Leader has launched a new report that examines the traits shared by successful innovation programs. It is based on input from 270 executives who analyzed several innovation programs delivering tangible results.
