Customer Service Lessons from Innovative Brands

Customer Service Lessons from Innovative Brands

Predictive analytics can help businesses anticipate customer needs before they even realize them. By using search terms relevant to their products or services, businesses can connect with potential customers with an immediate need. This approach is highly effective, especially when businesses pay attention to what customers are saying about their competitors and then offer something unique and useful. Companies that have embraced predictive analytics have seen exceptional results, such as Netflix's House of Cards and Tesco's Clubcard program. Social media is an excellent platform to engage with customers and gain insights that can help businesses thrive.