Customer Experience Strategy – Annoying Car Rental Questions
After renting a car from Hertz, a customer shares their frustrating experience with the company's car rental questions. The questions, which were not unique to Hertz, attempted to manipulate the customer into purchasing additional insurance and fuel options despite not needing them. The customer questions why companies would choose to create such an annoying customer experience that doesn't trust their customers. They suggest developing a customer experience strategy that prioritizes trust and encourages companies to do business only with customers they can trust.