Why Top Executives Do Not Get Innovation – and What to Do About It

Corporate leaders may talk about innovation, but they often fail to understand and embrace it, making it a major roadblock to innovation success. The demand for short-term gains, lack of innovation education, risk aversion, control issues, and a lack of X-vision and networking culture all contribute to this. To thrive in this environment, innovation leaders should challenge and stretch the mindsets of top executives, help them understand the importance of innovation, create a roadmap for innovation strategy, leverage corporate communications, start with small wins, and focus on getting support from key people.