Creating Structured Innovation

The telecommunications industry has technological innovation embedded in its DNA. Therefore, rather than creating an innovation culture, Telcos need to adjust to the broader digital industry by adopting user-centric design and extending their scope of innovation to marketing, commercial, and distribution innovation. Becoming agile and global is also important - Orange Mobile Money is a prime example of how a local initiative can have a global impact, and crowdsourcing platform Imagine with Orange allows local innovations to reach a wider audience. The key to developing an innovation culture in Telcos is motivation. Setting up an innovation portfolio and adapting processes accordingly are also essential, along with engaging employees and customers in the innovation process.