Creating Structured Innovation

Creating Structured Innovation

The telecommunications industry has technological innovation embedded in its DNA. Therefore, rather than creating an innovation culture, Telcos need to adjust to the broader digital industry by adopting user-centric design and extending their scope of innovation to marketing, commercial, and distribution innovation. Becoming agile and global is also important - Orange Mobile Money is a prime example of how a local initiative can have a global impact, and crowdsourcing platform Imagine with Orange allows local innovations to reach a wider audience. The key to developing an innovation culture in Telcos is motivation. Setting up an innovation portfolio and adapting processes accordingly are also essential, along with engaging employees and customers in the innovation process.

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More Innovation Resources:

Q&A: Exploring Siemens' Cost Savings Program

Siemens' Markus Wegmann discusses the company's 3i program, which has been in existence since 1997 and has been continuously adapted. Wegmann explains that idea management is an integral part of Siemens’ corporate culture and is actively supported at Group level by the Human Resources Director.

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Architectural Innovation: 5 Architects Changing the Future

Architects are embracing innovation with alternative business models and technological advancements. From the world's first hoverboard to temporary festival housing, innovation is shaping the future of architecture.

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Innovation or Not? - Domino's Hotspots

Domino's Pizza has launched a new feature called "Domino's Hotspots" which allows customers to receive pizza deliveries to non-traditional locations by using GPS coordinates instead of traditional street addresses.

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