No Vision = No Innovation

NASA's problem is not a lack of interesting things to learn and discover, but rather a lack of clear vision and mission. This is comparable to many businesses today that struggle with innovation. Without a clear, bold goal, businesses become comfortable with small ideas that only provide modest incremental improvement. Eventually, this leads to stagnation and irrelevance. A clear vision and strategy are necessary to create momentum and justify large investments. The author argues that every firm had a clear, compelling vision once, and every firm can have a clear compelling vision again.