Creating an Innovation Culture

Innovation culture fosters creative ideas and problem solving, leading to new or enhanced products and services, process improvements, cost savings, and efficiencies. An innovation culture requires focused leadership, a thirst for knowledge and progress, engaged employees, collaboration, flatter and egalitarian organizations, and a fail-fast mentality. Developing an innovation culture with these characteristics requires clear direction and accountability, autonomy, reduced bureaucracy, innovation management systems, hiring with innovation in mind, and prioritizing diversity. Quantifying a culture of innovation can be achieved through the ideation rate metric.