Building the Case for Change

Large companies are not set up for innovation, they are set up for executing existing business models. Therefore, it is difficult for them to adapt to change, even if it can bring them more success. The main reasons for innovation failure are a lack of alignment in strategy, the employees’ resistance to change, and a lack of leadership support. Organizations need to create a culture of continuous innovation and learning to drive growth. It is important to embrace customer centricity, agility, and uncertainty to achieve that goal. Change processes need to be flexible and adaptable for companies to operate in a dynamic and turbulent corporate landscape. Transformation is a journey, and it takes time and effort to embed innovation within an organization.