Brand Essence: The Rock’n’Roll of Business (Part Three)

Passion and drive are essential for creating a successful marketing strategy. To achieve success, a company should hire individuals who are excited about the brand and possess both skill and talent. Creating a clear mission, brand, and product is necessary to guide the team's efforts. Additionally, benchmarking prices, selecting proper settings, and using a mix of PR and marketing can help achieve success. Continuously analyzing what works and what doesn't is necessary for adaptive improvement. Lastly, every encounter with the brand must be consistent and cohesive to create a branded experience that engages with customers.