Empathy mapping helps product and service providers understand the needs and feelings of their customers. The mapping tool helps businesses map out what their customers are saying, thinking, doing, and feeling.
Social media is an important aspect of open innovation efforts as it can be used to engage with the innovation community, ecosystem partners, and customers/users.
Innovation must become a constant and rapid learning approach, with testing to learn as the new innovation mantra.Innovation processes need to be redesigned to be more dynamic, iterative and fluid in response to emerging opportunities to keep pace with digital transformation.
