Aligning Innovation Activities with Strategy Using Roadmaps

Aligning Innovation Activities with Strategy Using Roadmaps

According to Gartner, innovation roadmaps can help align innovation efforts with business strategy. To achieve effective innovation roadmaps, executive leaders should identify strategic business objectives to initiate innovation roadmap development, establish clear business goals, and define scope elements. Gartner recommends selecting innovation activities that deliver valued business outcomes, address situational challenges, and use existing innovation resources effectively. The ITONICS Roadmap tool supports innovation roadmapping with features that allow correlation of emerging technologies and trends with innovation objectives, roadmaps across multiple departments, and improved cooperation of business stakeholders.

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More Innovation Resources:

Tweeting and UNLearning

A group live-tweeted the Business Marketing Association conference and shared takeaways from notable speakers, including David Meerman Scott and Andy Sernovitz.

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How Can Personalization Improve Your Business Impact?

How Can Personalization Improve Your Business Impact?

Learn how personalization can boost customer engagement, loyalty and business impact with these five tips.

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Take Action To Change Innovation Culture: Part 1

Culture change is crucial for successful innovation, but it must be achieved indirectly through the right actions. Companies need to focus on output, management systems, and input to create a culture of innovation.

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