Is Your Team Proficient in the 3 Cs of Innovation?

A culture of innovation starts with embracing critical thinking, curiosity, and customer-centric design. Critical thinking prevents unintended biases and expands perspectives, while creativity generates ideas. Curiosity inspires individuals to question assumptions and dig deeper into customers' needs, wants, and behaviors. Customer-centric design places a focus on impact, solving problems and providing value to customers. To assess team proficiency in the 3 Cs, leaders must evaluate whether new ideas are customer-based, whether team members succumb to cognitive biases, and whether long-standing assumptions drive decision-making.