A Higher Purpose Brings a Higher Culture

Many organizations want to innovate but fail to create a culture of innovation. This starts with your vision and purpose, which should be adaptable and reflect your organization's desire for change. Instead of panicking at the thought of innovation, companies should take a step back and think about what they want to do and how they can evolve to achieve their goals. Your strategy should flex and pivot as necessary to meet your vision, not the other way around. Governance plays a role as well; leadership must align their values and behaviors in support of their vision. The key to creating an innovative culture is to empower your workforce with a clear sense of purpose and the freedom to think big and aim higher.